High-level comparison of the key features between Salesforce Commerce Cloud B2C (formerly Demandware) and Salesforce Commerce Cloud B2B/D2C:
Introduction
Salesforce Commerce Cloud B2C (formerly Demandware) and Salesforce Commerce Cloud B2B/D2C are two major ecommerce platforms from Salesforce. B2C Commerce originated from Demandware, which Salesforce acquired in 2016. B2B/D2C Commerce is Salesforce’s new unified commerce platform built on the Salesforce platform.
Catalog Management
- Both support robust catalog management with categories, products, bundles, variations etc. Key difference is B2C allows up to 1000 sub-categories per category while B2B/D2C is limited to 100 sub-categories.
- B2C has rule-based auto categorization while B2B/D2C does not.
- Both support product schedules but B2C also allows scheduled pricing.
Promotions and Pricing
- B2C has very sophisticated promotions engine allowing discounts, coupons, bonuses, conditional promotions etc. B2B/D2C promotions are more basic.
- B2C allows restrictions on promotions based on payment or shipping methods which B2B/D2C does not.
- B2C supports tiered pricing through scheduled price book entries. B2B/D2C uses Price Adjustments for tiered pricing.
Customer Management
- Both platforms support customer registration, profiles, addresses and order history.
- B2C allows multiple customer product lists like wishlists. B2B/D2C currently only supports a single wishlist.
- B2C supports gift cards which B2B/D2C does not.
Content and Store Management
- Both platforms utilize CMS for content management. B2C has more mature page designer while B2B/D2C leverages Salesforce CMS.
- B2C supports content slots and personalization which B2B/D2C provides through Experience Builder.
- B2C supports brick-and-mortar stores and pick up in store. B2B/D2C does not support physical stores.
Search and Merchandising
- B2C offers more advanced search features like synonyms, hypernyms, and Einstein search recommendations.
- B2B/D2C relies on Einstein semantic search capabilities.
- Both platforms support sorting rules and merchandising. B2C also has predictive sort.
Conclusion
In summary, B2C Commerce has very robust catalog, promotions, and storefront management capabilities. B2B/D2C is newer but provides a unified commerce data model across B2B and D2C with Salesforce CRM integration. Core differences lie in areas of promotions, content, and physical store support. But both platforms aim to deliver intelligent, scalable commerce solutions.
